Design projects.
Prototype Presentation slide 1
Prototype Presentation slide 2
Prototype Presentation slide 15
Prototype Presentation slide 1
Mastering Time
'Mastering Time' is an investigation into our current societal understandings of time. Reflecting on the reality that time may in fact not at all be as absolute, independent and linear as our current time model could lead us to believe, I started questioning whether or not the predominant human understanding of time is in actual fact an illusion created by human consciousness through means of observation and measurement. Our experience of time is therefore relative to our perception of it, and so as this perception can be altered through the means by which we choose to frame time, so our experience of time may also have many more possibilities.
Imagining this to be true, this project aims to look into the ways in which a designer could come up with different methods of framing/expressing time in such a way that would alter our fixed perception of time, therefore allowing for new and different experiences of time and so potentially influencing the relationship that exists between the human being and time itself. My hopes are to create ways that would allow people to play and experiment more with their current perceptions of time allowing for an experience of time that is perhaps more playful, feels less restricted or stressful and is psychologically more expansive.
Puzzles with Pentagram's Harry Pearce
This was my personal favourite project that I was involved with during my graphic design internship with Pentagram's Harry Pearce in Notting Hill, London. Though the project had not yet reached it's final stage of completion before I left the company, I did have the chance to experience working in collaboration with designer Daren Howels, within Harry Pearce's team, to come up with an iconographic puzzle for each line of the Christmas carol "The twelve days of Christmas." It was a lot of fun. The puzzles were distributed throughout the 2010 Christmas catalogue for Saks fifth avenue in New York.
SACKS-5th-AV-EN-U = Sak's 5th Avenue
Examples of the 76 Iconographic Christmas puzzles designed for the SAKS 2010 Christmas catalogue
SLEIGH-BELLS-RING = Sleigh bells ring
SACKS-5th-AV-EN-U = Sak's 5th Avenue
How can one delineate such an abstract territory of interest?
This piece of moving image had been created as a means to present and communicate the unfoldment of the creative explorations that had been embarked upon within the first term of the last year of the Goldmsiths, BA Design course. The piece is meant to be a lead up towards the communication of a final idea for the graduation project.
The piece ends with me exclaiming that I finally have it however, in truth, a glimpse into the areas of science, spirituality, philosophy, psychology and metaphysics had opened me up to a whole new world of alien territory and I think I may have still been a little too overwhelmed by all the new information to have then established with certainty a final and exact position of focus.
Drawing Source Book
With a target of producing 40 drawings, the excercise was to spend one day exploring our chosen topics of interest through the act of drawing. (My interests lay within exploring the idea of polarity and the union of opposites. This exploration spread through the areas of psychology, science, metaphysics and spirituality.) The longer I spent drawing, the more the drawing started becoming a more intuitive process, allowing me to draw without my thoughts being an obstruction to the creative flow. Towards the end, the drawings began leaning towards an even more symbolic and abstract nature. By the 36th drawing, I had exhausted my creative energies.
After completing this excercise, the drawings were reworked and refined, then assimilated into a ''Drawing Source Book.' Apart from providing a sourcing reference, this 'Drawing Source Book' is meant to guide one through the adherent journey of creative contemplation.
The writing content of this book stems from various sources, some of them referenced.
cover
pages 1, 2
pages 43, 44
cover
Getting Dressed: a User Guide
The brief behind this project was to explore any normal every day activity and to create a user guide for it, adding a twist to the routine. In response to this brief I created a user guide for the normal every day activity of getting dressed.
Offering the user a set of dice and a pack of clothing item cards, the design of this user guide plays around with the order in which a person would normally put on different items of clothing, turning the act of getting dressed into a more unusual and creative activity.
user guide brochure: list of contents (side 1 of brochure)
The Results These photographs were taken by Catherine Gillian Schonken of her husband Deon Schonken, who was using the user guide in order to get dressed. (Both were my flatmates at the time.)
Emotional branding with Brandhouse
Here I am showcasing a range of projects I was involved with during my internship as a graphic designer with Brandhouse in Nottinghill, London. The projects ranged from designing the packaging for Galaxy's then new product 'Counters', photographing the food and drinks menus created by Brandhouse in All Bar One to creating Brandhouse's own pamplets for their company presentation on emotional branding and working on the photography/polishing of images for Robinson's Fruit Squash packaging. Then there were more playful projects I did on the side, such as creating graphical ideas for the external shop display of Canopy and The Shoe Station in London's Kew Gardens according to their design specifications.
Design for new logo and packaging
Photography of Brandhouse's work on location at All Bar One in Notthing Hill.
Graphic design ideas for the exterior shop display of Canopy in Kew Gardens.
Design for new logo and packaging
Viewpoints: windows within a window
'Viewpoints: windows within a window' was a group project created during the second year of the design course at Goldsmiths in response to a brief set by Quay2c, a
multi-disciplinary design practice of architects, designers and artists set up in January 2000 to celebrate the new millennium. The brief was to design a concept for an exhibition to be held in the m2 gallery of the Quay2c gallery as well as a complimentary film for the 2m2 projection that comes to life at night on the roof of the building, and to create the promotional material that will lead up to the opening of the exhibition.
'Windows within a window' bases itself on the viewpoint that when we move, we displace ourselves from the safety of the known place and as a result the borders become blurred and our values shifted or broadened. To make sense of such a fragmented reality, sometimes we need to hold onto old traditions. London is a city filled with people from all kinds of different backgrounds, all of which have a unique way of creating a sense of belonging and understanding of such a vast place. It is this diversity that can create a real sense of enjoyment.
Where the building is a representation of the city and the windows of the different cultures that inhabit it, windows within a window is an exhibition that celebrates London’s diversity through giving us a peek into the different stories that revolve around an assortment of its inhabitants.
Exhibition poster
Exhibition A4 hard-cover book
Illustration of the exhibition night-time projection proposal.
Exhibition poster
Creative CV for a working placement
The brief behind this project was to design and make a creative CV that I would then be handed to potential employers with the motivation of gaining a working placement with the design/multimedia companies of my choice.
The design behind this personal CV was born out of the idea surrounding the humour behind chat up lines, along with the desire to just make something beautiful and interesting.
Front
First flap flipped over
Back
Front